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For nearly forty years, PLMA’s World of Private Label has been bringing retailers, wholesalers and other private label professionals together with manufacturers to help them find new products and suppliers, reconfirm existing partnerships, identify new developments, hold strategic meetings and plan their private label roadmap for the year ahead.
PLMA’s 2026 World of Private Label will welcome more than 3,200 exhibiting companies from over 75 countries, including more than 70 national and regional pavilions. Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories such as cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY. Free-from, halal, healthy, kosher, organic, plant-based, sustainable, vegan and vegetarian products are all well represented. 
The show floor is divided into 9 food and 6 non-food halls to help visitors make the most of their time. Concentrated into two days, PLMA’s World of Private Label is the most efficient and productive way to source for any company’s private label needs.

The world’s leading private label event

PLMA's 2026 World of Private Label International Trade Show

Travesty is an 80-minute one-queen show with no interval, written and directed by Sasha Velour herself. In the performance, she takes the audience on a journey through the hidden queer history of a single place across time: from a witch who ends up at the stake, to a clown who builds a theatre, and an underground gay bar that rises up against police violence. With impressive lip-sync performances, layered costumes and powerful imagery, Velour explores themes such as existence, resistance and the transformative power of drag. The show is both performance art and a call to action. Travesty celebrates drag as a universal art form and emphasises that playing with gender, identity and stories is as old as humanity itself. 

Envy Peru (1989) (stage name of Boris Itzkovich Escobar) is a drag queen, actor, model and activist. In 2020, she made history as the winner of the first season of Drag Race Holland and, from 2021, can be seen as a lead judge on the TV programme Make Up Your Mind. Through her television appearances and her shows in the Netherlands and beyond, she has become the country’s leading drag queen and one of the most sought-after drag queens in Europe.
 
In 2024, Peru became the first drag queen to take to the stage at the United Nations in New York, where she gave an inspiring talk on freedom. On 23 May, she will appear as a special guest with Sasha Velour. Expect glitter, glamour and certainly no low-key entrance, because Envy Peru doesn’t just walk in… she makes her grand entrance.

Global drag icon Sasha Velour is bringing her newest one-queen drag spectacular Travesty to the RAI Theater. A radical, visually breathtaking evening in which drag, performance art, and queer history come together.

Global drag icon Sasha Velour is bringing her newest one-queen drag spectacular Travesty to the RAI Theater. A r

Sasha Velour: Travesty

The AWS Summit returns to RAI Amsterdam on 27 May 2026. AWS Summit Amsterdam is a free one-day event where the latest in cloud innovation comes to life. From agentic AI to serverless computing, discover the cutting-edge technologies that are revolutionizing industries and empowering businesses to lead in the digital era. 
This event is your opportunity to learn from industry leaders, collaborate with peers, and get the answers to your questions directly from AWS experts.
Customize your experience by choosing sessions that best fit your business needs, across interactive workshops and customer showcases, all while networking with like-minded professionals.

AWS Summits are free in-person events for builders and innovators to learn, think big, and make connections. Discover the transformative power of AWS by exploring emerging technologies, learning best practices, and networking with industry peers.

AWS Summit Amsterdam

PROVADA is the largest real estate platform in the Netherlands. In June 2026 we will be back in the RAI Amsterdam. With physical stands, networking opportunities and an attractive three-day programme, PROVADA offers space for new encounters, knowledge sharing and inspiration.

PROVADA the real estate meeting point

PROVADA 2026

GreenTech shines a spotlight on the early stages of the horticulture supply chain and the current challenges growers face.

Your opportunity to connect with the global horticulture community - all in just three days!

GreenTech Amsterdam 2026

Swan Lake, a masterpiece of classical ballet in two acts, returns in 2026 for an exceptional tour in France and Europe. With a brand new production, this show promises to amaze you from start to finish. The story of Prince Siegfried and Princess Odette comes to life with intensity. Odette, victim of a cruel spell, is condemned to live in the form of a swan during the day and returns to her human form at night. Siegfried, madly in love, commits to breaking this spell. Will he manage to foil Rothbart's traps and free Odette? Will love be enough to triumph over evil?

Swan Lake, a masterpiece of classical ballet in two acts, returns in 2026 for an a brand new production, this show promises to amaze you from start to finish.

Swan Lake

Advanced Maritime Technology is a comprehensive B2B expo and conference, structured around four interconnected streams: electrification & hybridization - vessel scale-up: electric and hybrid propulsion, batteries, fuel cells, alternative fuels, power distribution, and vessel integration; automation & autonomy - pragmatic autonomy and remote operation: commercially viable automation, remote operation, decision-support systems, and pathways to autonomy; infrastructure - enabling decarbonization at scale, ports, charging infrastructure, grid capacity, fuel supply, and cross-stakeholder planning; and, regulation & finance: regulation, compliance, risk, insurance, and investment models shaping adoption. This structure enables deep technical engagement while fostering cross-disciplinary insight, reflecting the complexity of modern maritime innovation. The event is a must-attend for shipowners, ship builders,
port authorities, infrastructure providers, naval architects, engineers, designers, regulatory bodies and financiers. 

This single, integrated mega event brings together and expands on more than a decade of industry-leading exhibitions and conferences previously Electric & Hybrid Marine Expo and Conference, and Autonomous Ship, unifying them under a future-focused umbrella that mirrors how marine technology is now developed, deployed, and commercialized in the real world.

A B2B event uniting electrification, automation, infrastructure and finance to advance maritime innovation. It brings shipowners, builders, ports and regulators together to explore next gen tech and real world deployment.

Advanced Maritime Technology Expo & Conference

The digital transformation conference designed for professionals in engineering, manufacturing, product lifecycle management, design and IT/software administration. ​Connecting users, industry experts and partners to share insights and explore the latest trends, technologies and best practices.

Realize LIVE 2026

Realize LIVE

HumanX Amsterdam 2026 is where the global AI ecosystem converges at a pivotal moment for Europe.

Taking place in Amsterdam, HumanX brings together senior leaders shaping the future of artificial intelligence across technology, business, investment and policy. Known for its content-first approach, the event focuses on practical implementation, credible insight and meaningful connection, not hype or pay-to-play promotion.

Through content-rich sessions, hands-on workshops and focused tracks shaped by industry peers, attendees gain a clear view of how AI is being deployed today and what is required to scale it responsibly and effectively. Every track is designed around real functional challenges, from product and engineering to marketing, finance and operations, ensuring relevance across leadership teams.

With a highly senior audience and speakers selected for their real-world impact, HumanX Amsterdam creates the conditions for serious learning, collaboration and progress. Set against Europe's rapidly evolving AI landscape, it is the meeting place for those driving artificial intelligence forward in practice, not just in theory.

HumanX Amsterdam 2026 brings senior leaders from technology, business, investment and policy together to focus on real-world AI implementation, credible insight and meaningful collaboration across Europe's AI ecosystem.

HumanX Amsterdam

In October 2026, the Marathon Expo Amsterdam will take place at RAI Amsterdam, the key meeting point for thousands of passionate runners, professionals and sports enthusiasts.

Over three days, leading brands will showcase their latest innovations in running footwear, sports apparel, performance products, health, nutrition and lifestyle. The Expo offers a unique opportunity to engage directly with a highly relevant and purchase-driven audience during one of Europe’s largest running events.

Marathon Expo Amsterdam is the meeting point for thousands of runners and sports enthusiasts. Visitors collect their race bibs and discover innovations in running shoes, apparel, nutrition, and performance from top brands.

Marathon Expo Amsterdam

TechEx Europe 2026, is the ultimate exhibition and conference for industry leaders, visionaries, and tech enthusiasts.

TechEx Europe 2026 is where todays technology leaders come for strategic clarity.TechEx delivers a high-level intelligence briefing across AI, Cyber Security, IoT, Data Infrastructure and Digital Transformation.

TechEx Europe 2026

Akaash Singh is bringing his Generational Triumph Tour to Amsterdam for one unforgettable night. Known for his fearless crowd work, sharp cultural commentary, and unapologetic humor, Akaash has become one of the fastest-rising names in comedy. Following successful tours across North America and Australia, he now heads to Europe with a brand-new hour of stand-up comedy.

Fans worldwide know Akaash as the co-host of the hugely popular Flagrant podcast alongside Andrew Schulz, as well as from his hit comedy specials Bring Back Apu and Gaslit. On stage, he delivers high-energy comedy packed with quick wit, honest storytelling, and the kind of jokes that keep you laughing long after the show ends. Expect a night full of big laughs, unexpected moments, and absolutely no filter.

Akaash Singh brings his Generational Triumph Tour to Amsterdam for one night only. Bold, razor-sharp and unapologetically funny, expect a high-energy night packed with big laughs and fearless stand-up.

Akaash Singh: Generational Triumph

MRO Europe is the leading event for the aviation aftermarket, serving professionals across the airline supply chain. With over 11,000 attendees and more than 500 exhibitors from around the world, this is the largest of its kind in the region. It provides a unique platform to explore innovations, build partnerships, and connect with key players in the industry. Attendees can access dynamic content at the Go Live! Theater, located on the show floor, and gain strategic insights at the senior-level conference, which offers a comprehensive look at the regional aviation aftermarket.

MRO Europe is the largest commercial aviation aftermarket event in the region, featuring a senior-level conference and global exhibition that connects key players across the airline supply chain.

MRO Europe

PAN Amsterdam will hold the 39th edition of Netherlands’ leading art, antiques and design fair from Saturday 31 October (Invitation only) to Sunday 8 November.

PAN Amsterdam

ISPO is the world’s most influential trade fair for the sporting goods, outdoor, and winter sports industries, representing the entire value chain—from materials and manufacturing to brands and products, and on to retail and the customer experience. 

In 2026, ISPO will take place for the first time at Amsterdam RAI from November 3–5, with a new mission: to unite the global sports and outdoor industry, forge meaningful connections, and reignite the passion that makes this community so extraordinary. 

Our academic team is supported by Raccoon Media Group in collaboration with Messe München. The event brings together insights, innovation, and passion to set a new standard for the global trade fair and takes place concurrently with the International Running Fair.

Book your tickets to attend:
https://www.ispo.com/register

ISPO is the world’s most influential trade event for the sporting goods, outdoor and winter sports industries, representing the entire value chain

ISPO 2026

The International Running Expo connects the global running industry, bringing together brands, retailers, distributors, run clubs and crews, athletes, and press to discover the latest products coming to market. IRX gives buyers a unique opportunity to explore innovations across footwear, apparel, nutrition, technology, and recovery solutions. Alongside the exhibition, a curated programme of expert talks and market insights ensures attendees leave informed about trends, opportunities, and strategies to grow their business. Co-located with ISPO, IRX connects the running industry to the wider sports ecosystem, offering additional opportunities for collaboration and growth. Whether launching new products, exploring new markets, or strengthening industry relationships, IRX is the must-attend event for professionals driving the future of running.

The International Running Expo (IRX) connects the global running industry.

The International Running Expo

ESPC is Europe’s premium Microsoft 365 and AI learning and networking event. 
With over 120 sessions covering Microsoft 365, AI, Power Platform, Agents, Copilot, Security and more, you will hear the very latest, receive expert advice, and discover ways to work smarter not harder.
ESPC will also feature keynote speakers from Microsoft USA – the people behind the products – allowing you to hear the future first.
Outside of the learning, you can visit a busy expo and enjoy regular networking breaks.
If you are IT professional using Microsoft technologies then you need to be here.

ESPC is Europe’s premium Microsoft 365 and AI learning and networking event. Come along to hear from 100 experts across 120 sessions covering Microsoft 365, AI, Power Platform, Agents, Copilot, Security and more.

European SharePoint - Microsoft 2026

Embark on a choreographic journey set to Antonio Vivaldi's Four Seasons.
A brilliant show for the whole family— not to be missed!

Embark on a choreographic journey set to Antonio Vivaldi's Four Seasons.
A brilliant show for the whole family— not to be missed !

Les Quatre Saisons 2026

Les Quatre Saisons

A performance by Jimmy Carr is not for the faint-hearted: no joke is too crude and nothing is off-limits. In his rapid-fire barrage of brilliant one-liners and short stories, Jimmy Carr has no regard for political correctness—his only goal is to make people laugh. Moreover, Jimmy Carr is a master of audience interaction. In his uniquely dry comedic style, he mercilessly puts hecklers in their place.

British comedian Jimmy Carr is coming to the RAI.

British comedian Jimmy Carr is coming to RAI with a big dose of crude jokes. Dark-edged humor guaranteed.

Laughs Funny

Jimmy Carr

This December, handpan artist Malte Marten brings a very special evening to Amsterdam: together with percussionist Conrado Molina and multi-instrumentalist Bummela, he will perform a one-night Christmas Special at the RAI Auditorium. An intimate and enchanting concert experience for the most reflective time of the year. Malte Martens' improvised music creates an atmosphere in which the boundaries between artist and audience blur and everyone present is invited to experience moments of deep musical connection with one another. Millions of people already enjoy his music online — and it is precisely this vibrant, authentic energy that he brings to the stage, where it becomes an intense, shared experience. During the holiday season, this warmth takes on an even deeper resonance, offering a rare moment of stillness and togetherness in the midst of the festive rush. Conrado Molina, known for his collaboration with Estas Tonne, expands the trio's sonic depth with his versatile percussion. His rhythms are inspired by different musical traditions and lend the pieces a lively, organic dynamic. The ensemble is complemented by Bummela, multi-instrumentalist and producer. As producer of the 2024 album "An Ode to the Moon," he knows Malte Martens' musical language inside out — ensuring that every musical element comes together in a warm and enchanting whole.
One night. One stage. A moment out of time. The RAI Auditorium Amsterdam, December 2026 — don't miss it.

Malte Marten is a handpan musician, teacher and visionary. While his music lifts the spirit of it's audience, his authentic performance and expressive playing approach creates a atmosphere of inner peace. Malte is one of Europe's best known handpan musicians - known for his positive energy and virtuose playing. During the last years he has organically grown his worldwide fanbase, gaining millions of streams each month. 
Most of his listeners describe his music as a healing experience, transporting the transformative power of the handpan.
Through his music Malte invites his audience to let go of the everyday life and truly pause - for peace within ourselves and in the world.

Malte Marten is a handpan musician, teacher and visionary. While his music lifts the spirit of it's audience, his authentic performance and expressive playing approach creates a atmosphere of inner peace. Malte is one of Europe's best known handpan musicians - known for his positive energy and virtuose playing. During the last years he has organically grown his worldwide fanbase, gaining millions of streams each month.

Malte Marten Live in Amsterdam

CINEMA OF DREAMS – Film, friendship, and pure magic on ice

With CINEMA OF DREAMS, Holiday on Ice presents a new ice show that combines film and live entertainment. The story takes place in an old movie theater that is given a new lease on life by three friends who decide to make films together. Their talent and perseverance are discovered by a producer... and before they know it, they are the new stars of the silver screen. Sounds like a movie, right? But in CINEMA OF DREAMS, the latest show from Holiday on Ice, it really happens. 

In two hours, the 37-member cast takes you through every conceivable film genre: from hard-hitting action to romantic comedy and sparkling science fiction. Cinema of Dreams is full of breathtaking choreography, impressive video images, acrobatics, and a visual spectacle of light and music.  At the same time, the friendship between the main characters forms a common thread throughout the production.

And, of course, the talent of figure skaters and acrobats from all over the world takes center stage. These top performers show why Holiday on Ice has been the world leader for years. Power, precision, emotion, and spectacle come together in a show that is guaranteed to stay with you for a long time. 

Get ready for an unforgettable afternoon or evening full of magic—an experience to enjoy with family or friends.

Holiday on Ice 2026 - CINEMA OF DREAMS – Film, friendship, and pure magic on ice
With CINEMA OF DREAMS, Holiday on Ice presents a new ice show that combines film and live entertainment.

CINEMA OF DREAMS – Film, friendship, and pure magic on ice
With CINEMA OF DREAMS, Holiday on Ice presents a new ice show that combines film and live entertainment.

Holiday on Ice - CINEMA OF DREAMS

What little girl has never dreamed of being a ballerina? What little boy of being a prince? 
Presented on stage by ‘Madame Rose’, making the story understandable to everyone, this wonderful ballet takes young and old alike into an enchanted world, where evil rubs shoulders with good, and where love ultimately triumphs. 
Prima ballerina Iryna Khandazhevska, accompanied by dancers from the prestigious Ukrainian National Opera Ballet, offers a new version of this immortal work, while respecting the classical steps. 
With impressive sets and dazzling costumes, Tchaikovsky's wonderful music takes young and old alike on a magical adventure!

An enchanting ballet in which Madame Rose makes the story accessible to everyone. With dancers from the National Opera of Ukraine, beautiful sets and Tchaikovsky's music, a magical world is created where love conquers evi

Een Speciale Kindereditie: De Notenkraker

A special children's edition of The Nutcracker

Discover The Nutcracker: Ballet and Orchestra
Step into the holiday magic with The Nutcracker, a timeless masterpiece set to Tchaikovsky’s iconic music and Petipa’s libretto. Based on Ivanov’s legendary choreography and performed by the Paris Ballet Theater, this original Franceconcert production is the must-see event of the 2026–2027 holiday season.
Inspired by E.T.A. Hoffmann’s tale, this enchanting story follows young Clara, who receives a nutcracker shaped like a little man as a Christmas gift. On Christmas Eve, the toy comes to life and leads her on a magical adventure: a battle against mischievous mice, a transformation into a charming prince, and a dreamlike journey through a fairy-tale kingdom where flowers and snowflakes dance.
Premiered in December 1892 at the Mariinsky Theatre in St. Petersburg, this two-act ballet remains one of the most performed in the world, celebrated for its spellbinding music and spectacular choreography.
✨ A show to delight children and captivate adults alike.
🎄 The perfect gift to celebrate the spirit of Christmas with family and friends.
👉 Book your tickets now and let yourself be carried away by this timeless winter tale!

Be swept away by the magic of Christmas in Winter 2026 – 2027 by the gr eat classical ballet The Nutcracker

De Notenkraker

It’s no secret that Titus feels right at home on the slopes and that Fien would happily eat every schnitzel she comes across. But after 15 years on stage, millions of views on YouTube and TikTok, and countless laughs shared with their fans, they really do miss their audience. That’s why this new show has just one goal: to make you laugh, scream and roar with laughter! So, get ready! With brand-new sketches, jokes and, of course, the Oliebollenband, this is set to be a show you’ll never forget. This is your chance to laugh with Titus and Fien one last time, sing along to their hits, have your photo taken with them and have the whole family in stitches. A show you really don’t want to miss!

Dig out your very best, most festive, craziest and, of course, greenest outfit from the wardrobe, because Titus and Fien are calling on all visitors to come to the show dressed in ‘Green & Crazy’ costumes. Sign up for the fancy dress competition in the theatre. The person with the best creation will receive a Titus & Fien surprise pack after the show. 

Of course, after the show, Titus and Fien will come to the theatre foyer to meet all the visitors and have their photos taken with them!

After spending several years in the Austrian mountains, the hilarious, eco-conscious duo Titus & Fien will return to the Netherlands for just a few weeks in the summer of 2027 to surprise their audience with an amazing new show!

Titus & Fien Revue - Vooruit, nog één keertje dan!

RAI Amsterdam achieves €172 million in revenue in 2025, driven by growth in exhibitions and international events. Discover the results.

Strong year driven by growth in exhibitions

RAI Association, the majority shareholder of RAI Amsterdam, is reviewing its role as shareholder and exploring what it wants to do with its stake. This may lead to a change in the shareholder structure. No decisions have been made at this stage.

RAI Association explores options regarding shareholding in RAI Amsterdam

RAI Amsterdam wins the Total Talent Management Award 2026 with a data-driven and people-focused talent strategy.

Winner Total Talent Management Award

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The table below shows the Banner Name(s) that will appear on your stand(s). This name was provided during registration and may differ from the company name in your Company Profile. Changing your company name in the profile does not affect your Banner Name. 
If you wish to change your Banner Name, please contact Account Support.

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Strong year driven by growth in exhibitions

RAI Association explores options regarding shareholding in RAI Amsterdam

Winner Total Talent Management Award

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These events will be atRAI Amsterdam soon

The latest news articles

Strong year driven by growth in exhibitions

RAI Association explores options regarding shareholding in RAI Amsterdam

Winner Total Talent Management Award

These events will be at
RAI Amsterdam soon